With the craft of web design, we often focus on coding methodologies, user interface design, color theory, typography and scripting. While these details are important, we also need to take a step back and apply a more meta approach to the entire design of a website and how it engages end-users. What if we strengthened our creations for the web by building them upon a foundation of Story? Let’s explore the growing importance of storytelling in web design, how to communicate Story through all aspects of a website from content, to design, to ux; and how to apply key components of great storytelling in literature to the medium of the web.