With the mass quantities of online content created every single day and with so much of it covering the same topics, it takes so much more than great content to be successful online. Great content needs to be surrounded by layers of optimization, socialization and promotion to have a chance at success. Learn how to add these layers to your content in this session.

John is an SEO & Social Media veteran and recognized industry thought leader with 13+ years of expertise in both agency and in-house search engine optimization. He is a regular speaker and teacher at the top national SEO and Social Media marketing conferences including SES, SMX, PubCon, and is a published author on the topic of SEO in iMedia, Search Engine Journal, and WebProNews . As an original pioneer of modern search optimization, John co-hosts one of the most popular search related radio shows online: the SEO 101 show at webmasterradio.fm.

His digital marketing, search and social media experience ranges from the largest Fortune 50 companies all the way to local businesses, and includes clients like Turner Broadcasting, The Miami Herald, Discover, Sandals & Beaches Resorts, Cotton Inc., The Metropolitan Museum of Art, and Stanley.

John is Director of Search & Social Media for Advance Digital, a division of Advance Publications Inc- the parent company of Conde Nast.