When you work on a house, you understand that there are multiple parties involved, each of them with a specific job: an architect, a land surveyor, a plumber, an electrician. Once its built, there’s alarm systems, and landscapers. No one expects a plumber to design a house. Yet, when we hire for websites, we expect a jack of all trades approach, hiring a designer or a developer. To best ensure positive outcome, understand the roles people play in building a website: information architect, server administration, design, UI, UX, development, plugins, security, SEO, SEM, content, and ongoing testing and analytics. Being the contractor of your website is just as hard as being the contractor on your house.

This session will cover:

1. How to determine how much site you need, can afford and manage
2. How to determine the people you’ll want to hire to do the job and manage them
3. How to set good expectations and outcomes for everyone.

Amanda Blum has been speaking at, organizing and cursing at WordCamps/Meetups since 2009. As Strategist for Etch Software in Portland, Oregon, she helps organizations leverage technology for better processes and digital marketing. When not Pressing, she makes pickles, knits scarves and manages her batshit crazy doberman Clementine. She has never visited Miami and is impressed that all the WordCamp Organizers have promised to have a flock of flamingos sing happy birthday to her.