{"id":1966,"date":"2015-04-15T23:34:02","date_gmt":"2015-04-16T03:34:02","guid":{"rendered":"https:\/\/2015.miami.wordcamp.org\/?post_type=wcb_session&#038;p=1966"},"modified":"2015-05-04T10:48:32","modified_gmt":"2015-05-04T14:48:32","slug":"using-expertise-authority-and-trust-in-your-content-to-boost-search-ranking","status":"publish","type":"wcb_session","link":"https:\/\/miami.wordcamp.org\/2015\/session\/using-expertise-authority-and-trust-in-your-content-to-boost-search-ranking\/","title":{"rendered":"Using Expertise, Authority and Trust in Your Content to Boost Search Ranking"},"content":{"rendered":"<p>Do you want to improve your website&#8217;s chance of ranking front page on Google search results? Gone are the days where you could keyword-stuff your way to first page rankings on Google &#8211; today it&#8217;s all about expertise, authority, and trust. If you&#8217;re developing a website you know you need content, and I&#8217;ll be discussing the methods professional web content companies use to generate quality, honest content that improves your site&#8217;s level of trustworthiness in the eyes of Google.<\/p>\n<p>This is not a SEO-heavy talk; rather, it will discuss content development methods and tips to improve ranking on search result pages. Even if you&#8217;re a developer or designer, if you own your own firm you know how frustrating it can be when clients complain their site isn&#8217;t showing up on search.<\/p>\n<p>I&#8217;ll be explaining writing methods and content strategies that help boost search visibility that you can take back to your clients as suggestions for action!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to improve your website&#8217;s chance of ranking front page on Google search results? Gone are the days where you could keyword-stuff your way to first page rankings on Google &#8211; today it&#8217;s all about expertise, authority, and trust. If you&#8217;re developing a website you know you need content, and I&#8217;ll be discussing &hellip; <a href=\"https:\/\/miami.wordcamp.org\/2015\/session\/using-expertise-authority-and-trust-in-your-content-to-boost-search-ranking\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Using Expertise, Authority and Trust in Your Content to Boost Search Ranking<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":12435187,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1433085600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1801],"footnotes":""},"session_track":[492848],"session_category":[],"class_list":["post-1966","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-all-users"],"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p5sSjt-vI","jetpack_likes_enabled":true,"session_date_time":{"date":"May 31, 2015","time":"11:20 am"},"session_speakers":[{"id":"1801","slug":"lisa-melegari","name":"Lisa Melegari","link":"https:\/\/miami.wordcamp.org\/2015\/speaker\/lisa-melegari\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/miami.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miami.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/miami.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/miami.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1966\/revisions"}],"predecessor-version":[{"id":2401,"href":"https:\/\/miami.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1966\/revisions\/2401"}],"speakers":[{"embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/1801"}],"author":[{"embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/lmelegari"}],"wp:attachment":[{"href":"https:\/\/miami.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=1966"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=1966"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=1966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}