Using “Content Marketing” to grow your business in 2017 is virtually a necessity. <\/p>\n
The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).<\/p>\n
Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.<\/p>\n
In this session, we’ll talk about how to translate your content marketing strategy into real results for your business, including:<\/p>\n
* How to continuously improve your content based upon insights from your analytics & other sources
\n* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
\n* How to promote and “atomize” your content to get the maximum return on investment!<\/p>\n
This will be jam-packed with useful tips and insights, and it’s a near certainty that we’ll need to continue Q&A at the Happiness Bar!<\/p>\n","protected":false},"excerpt":{"rendered":"
Using “Content Marketing” to grow your business in 2017 is virtually a necessity. The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI). Furthermore, for content to be effective, we often find that we need to … <\/p>\n