{"id":3190,"date":"2017-02-09T00:20:03","date_gmt":"2017-02-09T00:20:03","guid":{"rendered":"http:\/\/2017.miami.wordcamp.org\/?post_type=wcb_session&p=3190"},"modified":"2017-02-11T20:42:46","modified_gmt":"2017-02-11T20:42:46","slug":"you-are-not-your-audience-how-to-create-user-centered-design","status":"publish","type":"wcb_session","link":"https:\/\/miami.wordcamp.org\/2017\/session\/you-are-not-your-audience-how-to-create-user-centered-design\/","title":{"rendered":"You Are Not Your Audience: How to Create User Centered Design"},"content":{"rendered":"

Design is not about making things pretty. Design is about solving problems for your audience. As designers, it’s easy to fall to the temptation of designing something that we “like”, instead of what the user needs. How can we recognize our bias and determine how we need to reframe our design strategy for each audience in order for a successful creative project?<\/p>\n","protected":false},"excerpt":{"rendered":"

Design is not about making things pretty. Design is about solving problems for your audience. As designers, it’s easy to fall to the temptation of designing something that we “like”, instead of what the user needs. How can we recognize our bias and determine how we need to reframe our design strategy for each audience … <\/p>\n

Continue reading “You Are Not Your Audience: How to Create User Centered Design”<\/span><\/a><\/p>\n","protected":false},"author":23114,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1490450400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3079],"footnotes":""},"session_track":[224914],"session_category":[],"class_list":["post-3190","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-content-design"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Pp75-Ps","session_date_time":{"date":"March 25, 2017","time":"9:00 am"},"session_speakers":[{"id":"3079","slug":"tracy-apps","name":"Tracy Apps","link":"https:\/\/miami.wordcamp.org\/2017\/speaker\/tracy-apps\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/miami.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/3190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miami.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/miami.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/23114"}],"version-history":[{"count":2,"href":"https:\/\/miami.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/3190\/revisions"}],"predecessor-version":[{"id":3598,"href":"https:\/\/miami.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/3190\/revisions\/3598"}],"speakers":[{"embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/3079"}],"wp:attachment":[{"href":"https:\/\/miami.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=3190"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=3190"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=3190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}