{"id":3244,"date":"2018-02-21T12:43:04","date_gmt":"2018-02-21T12:43:04","guid":{"rendered":"https:\/\/2018.miami.wordcamp.org\/?post_type=wcb_session&#038;p=3244"},"modified":"2018-02-25T13:22:42","modified_gmt":"2018-02-25T18:22:42","slug":"developing-a-brand-integrating-the-diversity-of-solomoco-in-business","status":"publish","type":"wcb_session","link":"https:\/\/miami.wordcamp.org\/2018\/session\/developing-a-brand-integrating-the-diversity-of-solomoco-in-business\/","title":{"rendered":"A Guide to Creating the Right Digital Perception Across Diverse Digital Platforms"},"content":{"rendered":"<p>As creators of content how do we draw attention, build viewers, increase engagement, \u2028employ SEO effectively and even cross generational lines?<\/p>\n<p>The ability to create and share content can be a challenge &#8211; content is the result of \u2028the creator\u2019s vision and their passion. This must be shared by digital tools to draw\u2028attention and not create the wrong perception. \u2028The intent may not be taken by the viewers for what it is intended. There may be a \u2028lack of understanding that the viewer has a perception that is different than the creator. \u2028The creators of content need to understand that each platform draws a different viewer \u2028and engagement is as diverse at the person reading, viewing and listening. \u2028Crossing digital platforms is not easy, so there must be knowledge of who you\u2019re \u2028trying to attract and what bait you\u2019re using to grab their attention.<\/p>\n<p><strong>This talk will show how your content will\u2028hold your reader&#8217;s attention and encourage them to return back to your site. \u2028<\/strong><\/p>\n<p>Perceptions are important because they do define our presence in the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As creators of content how do we draw attention, build viewers, increase engagement, \u2028employ SEO effectively and even cross generational lines? The ability to create and share content can be a challenge &#8211; content is the result of \u2028the creator\u2019s vision and their passion. This must be shared by digital tools to draw\u2028attention and not &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/miami.wordcamp.org\/2018\/session\/developing-a-brand-integrating-the-diversity-of-solomoco-in-business\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Guide to Creating the Right Digital Perception Across Diverse Digital Platforms&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23114,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1521402300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3242],"footnotes":""},"session_track":[1226046],"session_category":[],"class_list":["post-3244","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-ecommerce-users"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9i5nN-Qk","session_date_time":{"date":"March 18, 2018","time":"3:45 pm"},"session_speakers":[{"id":"3242","slug":"william-jackson","name":"William Jackson","link":"https:\/\/miami.wordcamp.org\/2018\/speaker\/william-jackson\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/miami.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miami.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/miami.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/23114"}],"version-history":[{"count":4,"href":"https:\/\/miami.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3244\/revisions"}],"predecessor-version":[{"id":3821,"href":"https:\/\/miami.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3244\/revisions\/3821"}],"speakers":[{"embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/3242"}],"wp:attachment":[{"href":"https:\/\/miami.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=3244"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=3244"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=3244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}