Content is King and is found everywhere we look. Now more than ever, we must create quality content that connects with our readers in the many different platforms that they get acquainted with your writing. This talk is for anyone desiring to craft content with more heart, which tells the right story that you wish to convey to your intended audience. Whether you are writing content to sell, persuade, entertain or content that is more academic in nature, you need a structure that will allow you to create purposeful content reliably.