Don’t Get An MBA, Get a UX Education

Here’s an idea: what if the boost your revenues and profit margins need is better UX?

Many business owners want to know if more business know-how would increase revenue and improve their bottom lines. For this reason, they sign up for business seminars, night courses or online MBAs.

Running a wide-reaching WordPress plugin company has taught the Caldera WP team many things about managing successful products, revenue and bottom lines. One of the things that we’ve learned is that MBAs are out, and UX is in.

We’ll go over key concepts of the field of UX and how those key concepts are crucial to a successful business that competes globally in 2019. We’ll examine overlaps between business education and user experience education, how we applied those overlaps to the release of the 2.0 version of our large WordPress plugin, and how you can do it, too.

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