Predictive Communication is the process of anticipating when a customer might have a question or concern and reaching out to them at that moment. The concept of anticipating potential questions or concerns is an area that can set organizations apart by developing a stronger brand loyalty and relationship with customers.
This session covers four phases to consider with Predictive Communication. While the session is designed with marketing in mind, the concept also applies to personal relationships. Instead of presuming the recipient will know what you expect to happen, reach out and share.