Securing WordPress can sometimes feel like a moving target. With 0-day vulnerabilities popping up even in reputed plugins and themes, you can’t always ‘beat the hackers to the draw’.
While exploits target specific versions, strategies used by hackers to attack at scale remain the same. In this talk, We will review common approches used by hackers to hack WordPress sites and learn how to block them.
We will also look at actionable steps site owners can take to secure WordPress sites without degrading user experience.
A UTM allows you to track different links used in your marketing efforts across various ads, pieces of content and other mediums. UTM information is then picked up in your analytics platform to allow you to make better decisions on your ongoing marketing efforts. As a webmaster, you need to understand how to properly use UTMs as you promote your content across different mediums and networks. This talk’s goal is to cover everything from what a UTM is, how to create a UTM, and how to properly use UTMs to track traffic across all major analytics platforms. I will show you easy to use sites to create your UTMs as well as other tools for the power user.
You’ll learn how to use RSS feeds, API integrations, and other techniques and services that create automated content for your site. These techniques aren’t designed to help you create a content mill, but rather to deliver tons of valuable content to visitors without the need to endlessly be blogging and writing articles.
Are you frustrated with your lack of lead generation success? Do you wonder why your marketing efforts aren’t producing more fruit and results? Are you confused with how to even begin marketing your company with videos? If so, you’re not alone, and Video Marketing Strategist & Expert Antoine Dupont, will show you the tools and techniques for creating remarkable videos in order to get more leads and grow your business.
It can be hard at times to consistently come up with ideas for creative and valuable content for your audience. While using the 80/20 rule, your content efforts have to be in line with what people want to consume and in the ways they want to consume. This means multiple platforms and multiple media formats. This talk will show you why having a strategy is important, give you the tools you need, and teach you how to measure success.
The best way to promote your business is through speaking. What happens if you are not invited to speak at an event? You should create your own. They will learn the best practices in this event.
Running a business is not easy. We have skills as developers, designers, marketers and writers, but this does not mean that we have skills as business owners. Just like learning to code often involves breaking things, learning to run a business involves making mistakes: some small and some that keep you up at night. As a self-taught WordPress professional and business owner, I have made some mistakes that still haunt me today, but which ultimately have made me a better entrepreneur and a better person. By sharing my experiences, I hope to help some of you avoid making the same mistakes I made.
Most eCommerce sites running on WordPress start the same. A theme, a few plugins and a lot of hope. Overtime the site endures updates, new features, design changes, getting hacked, and if good fortune should strike: A spike in business. Many of the most successful sites have similar stories. Unfortunately without proper planning, managing something that seemed so simple a few months ago can become a major headache when the checkout button is being clicked frequently enough. Understanding how things can go wrong, and even more-so knowing how to avoid some of the more common mistakes can be the difference of putting out fires versus growing your business.
Got a campaign coming up? Use the WWH method for designing focused and efficient plans for your marketing activities. We’ll cover the 3 pieces to the process with and a start to designing your own plan.
A template on how to implement the method into your campaigns.
You’ll leave this session with:
– An introduction to the WWH method,
– Details for implementing the method
– Decision-making resources for monitoring the campaign
– Template for designing your own plan
What if businesses, planet earth, and the galaxy operated with the friendliness and openness of the WordPress community? We conquered the CMS market, why not take over everything else?
In this 30-minute talk and Q&A, Sebastiaan will take you on a journey to a 100% open-source world! How open source and, specifically, the WordPress community can protect us against the misuse of data, unfair distribution of wealth, and censorship from closed-source monopolies such as Facebook, Uber, and AirBnB.
Also included is a sneak peak at WordPress in 2030. Spoiler alert: the world will be cooler, fairer, and more inclusive than ever.