-The importance of social media and the impact in the world in the ability to connect people
-How to do the brainstorming in order to start planning name, logo and brand identity of the community
-How to plan the steps of creation not only short-term but long-term (How they can turn their community in their own business).
-How to execute and what are the KPIs that indicate that the community is having an impact.
-Marketing Tools they can use along the way in order to optimize and amplified the reach.