In client services, it’s easy to talk about “things” that can fix client’s problems – WordPress, a page builder, a plugin, a new theme, etc. Clients may even tell you they want a new WordPress site. Your job is to figure out what that problem is, what’s really going on, why are they asking for help, and then once the problem is identified, to present a solution. This session will look at this scenario and we’ll go through ways to shift our thinking when talking to new clients. We might look at how to frame the conversation, why it’s important to learn the “why” behind the client being there, what are ways to measure success, and who the true audience is.