A UTM allows you to track different links used in your marketing efforts across various ads, pieces of content and other mediums. UTM information is then picked up in your analytics platform to allow you to make better decisions on your ongoing marketing efforts. As a webmaster, you need to understand how to properly use UTMs as you promote your content across different mediums and networks. This talk’s goal is to cover everything from what a UTM is, how to create a UTM, and how to properly use UTMs to track traffic across all major analytics platforms. I will show you easy to use sites to create your UTMs as well as other tools for the power user.