With the explosive adoption of Smart Speakers, interaction with your content changes. On the internet, brand revolves around a URL, logo, color palette, font, images, etc., but when your audience is not looking at your content, traditional brand elements become invisible. In a voice-first world, what does your brand look like, (I mean, sound like)? This session explores the components of a verbal brand, the changes that Google, Amazon, Apple (and others) are making to support Voice Technology, and how you must prepare your brand for this new platform.