{"id":1479,"date":"2020-01-24T01:21:13","date_gmt":"2020-01-24T01:21:13","guid":{"rendered":"https:\/\/2020.miami.wordcamp.org\/?post_type=wcb_session&#038;p=1479"},"modified":"2020-01-26T00:18:00","modified_gmt":"2020-01-26T00:18:00","slug":"what-does-your-brand-look-like-in-a-voice-first-world","status":"publish","type":"wcb_session","link":"https:\/\/miami.wordcamp.org\/2020\/session\/what-does-your-brand-look-like-in-a-voice-first-world\/","title":{"rendered":"What does your brand look like in a voice-first world?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With the explosive adoption of Smart Speakers, interaction with your content changes. On the internet, brand revolves around a URL, logo, color palette, font, images, etc., but when your audience is not looking at your content, traditional brand elements become invisible. In a voice-first world, what does your brand look like, (I mean, sound like)? This session explores the components of a verbal brand, the changes that Google, Amazon, Apple (and others) are making to support Voice Technology, and how you must prepare your brand for this new platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the explosive adoption of Smart Speakers, interaction with your content changes. On the internet, brand revolves around a URL, logo, color palette, font, images, etc., but when your audience is not looking at your content, traditional brand elements become invisible. In a voice-first world, what does your brand look like, (I mean, sound like)? [&hellip;]<\/p>\n","protected":false},"author":15216324,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1583057700,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1165],"footnotes":""},"session_track":[49],"session_category":[],"class_list":["post-1479","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-developers"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 1, 2020","time":"10:15 am"},"session_speakers":[{"id":"1165","slug":"chip-edwards","name":"Chip Edwards","link":"https:\/\/miami.wordcamp.org\/2020\/speaker\/chip-edwards\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/miami.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miami.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/miami.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/15216324"}],"version-history":[{"count":2,"href":"https:\/\/miami.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1479\/revisions"}],"predecessor-version":[{"id":1691,"href":"https:\/\/miami.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1479\/revisions\/1691"}],"speakers":[{"embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1165"}],"wp:attachment":[{"href":"https:\/\/miami.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1479"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1479"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/miami.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}