How to setup and manage email automation for a growing online business… and the best practices.
Entrepreneurship for Kids
In this session the kids and I, will talk about the obstacles we face in getting them to focus on building their entrepreneur ideas. Parents are busy with work and responsibility, sure we want to help our kids build their ideas. Why haven’t we yet? How can we help them do it themselves using WordPress? Let’s talk about helping create the kidpreneurs of the future!
Elementary, My Dear Coder
Know a young child interested in learning computer science and coding, but the child’s reading level makes it difficult to know where to start? You’ve come to the right place! In this session we will go hands on with free online games that teach computer science and coding techniques to children as young as 4! These programs start with pre-reader courses and grow with your child so they can use the same program for years to come.
Working with Diverse Teams
The internet has made it easier than ever for us to look beyond our personal networks and build teams that are filled with people from every walk of life. Having a virtual office takes you one step further! Now your team members can live almost anywhere and have a wide variety of personal circumstances. Are you and your hiring practices taking full advantage of this opportunity?
I’m going to take you on a swift 10-minute journey during which we’ll discuss what diversity is, how our implicit biases can act as a barrier to building diverse teams, and how resolving those biases will improve your business’ bottom line.
How To Win At Customer Service
Some believe that the first thing a Customer Service Representative should do when they are dealing with an issue is empathize with their client. Emotions are key when it comes to empathy, so how can one, in a world where almost everything is done via text, empathize?
In this talk, Marc will go over five key factors that drive almost every customer to get to the point of reaching out, how to “read between the lines” of their issue, and determine the emotional elements involved so that you, as a service rep, can empathize with your customer and give them the type of support that will earn you years of customer loyalty.
With over 20 years of experience in supporting customers through various forms of text, Marc knows the strengths and weaknesses of the medium and will show you how to maximize the power at your fingertips to make your customers happy.
Marketing Hacks: Burn Your Brand Into Their Brains!
Learn how your small business can create a successful (i. E. money making) local brand on a shoe string marketing budget by hacking a noisy marketplace.
Self-Respect in Business: The Fine Line Between Nice and Too Nice and How to Ask for What You’re Worth
“Being too nice literally increases your chances of being hurt, used and or taken for granted.”
Nice people are reputed to finish last. In business, being nice can increase the chances of success, but being too nice can cause a business to fail when your service and skills are undervalued and profits are not achieved. We don’t want to burn bridges, but we need to stand our ground. Studies show that self-respect encourages respect from others. In this talk, we will review ideas and practices I’ve seen work in developing and conveying self-respect. When we don’t value ourselves and our work, we tend to charge too little for the work we do, and struggle with asking for what we are worth. Self respect includes establishing boundaries to manage client expectations. We will look at tools that help manage client expectations by improving communication, organizing workflows and detailing contracts. To that end, you’ll learn how to apply these tools to business practices—allowing you to be nice, but not too nice.
“Be nice. And if you can’t do that, just don’t be mean.”
― Richelle E. Goodrich, Smile Anyway: Quotes, Verse, & Grumblings for Every Day of the Year
Growth Tactics Overload
Non-stop, practical, digital marketing tactics & strategies to help you and your clients achieve new levels of greatness. Some will be WordPress specific, others are simply high-value proposition approaches to big return gambles.
CYA Your Site
10 minutes to provide crucial ways to limit your legal liability online that are often overlooked. Privacy Policies are legally required by many states and how a website deals with visitor’s PII must be clearly and conspicuously disclosed, many distributors such as Amazon or Ebay won’t allow you to sell if you don’t have a privacy policy, Terms of Use are necessary to limit where you can be sued, how to make TOU more enforceable.
Tips to Reducing Cart Abandonment
On average 68% of all shopping carts are abandoned. That’s a huge leak in any business’ funnel. In this power talk, conversion expert, Syed Balkhi, will share his top tips to reduce cart abandonment, boost sales, and increase profit-margins.