Ah, the allure of running an e-commerce business. Sipping drinks on the beach while a third party logistics company, or Amazon, does all the work. Living the dream, right?
Maybe. Eventually. The reality is that it takes putting a lot of pieces in place in the right way while juggling your financial stability to start and sustain a modern eTailer, just like any other business. Competition is everywhere. Knockoffs are rampant. Trademarks are harder than ever to defend. You have to wear a lot of hats. Inventor, technologist, marketer, social media manager, customer whisperer, warehouse manager, shipping guru, packaging expert… the list goes on!
In this session, we’re going to take a 50,000-foot look at the systems, tools, and knowledge needed to launch a successful e-commerce store in 2018. There’s no way we can cover it all, but you’ll leave ready to conquer your corner of the e-commerce world!