Are you designing for your user? All of them?

Do you create WordPress sites? Do you create WordPress sites for an audience other than yourself?

Then you already know a bit about designing for a user. Congratulations!

That also means that you have probably experienced the struggle of creating something for someone else. If you are also someone who creates WordPress sites for clients, now you have even more users to design for: the client and the client’s audience. Designing for a larger company or organization? Even more users and stakeholders to design for!

There is lots of information, tools, and tips about designing for the audience that visits a website (what I call the “external” audience) but we rarely hear about how to design the WordPress administration area for our other user, our client (the “internal” audience). Let’s change that and look at some solutions! From simple fixes to more complex custom coding within your theme, there are many ways we can make the experience for your client just as seamless and enjoyable as their site visitors.

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