Web design takes a different approach when creating websites for nonprofit organizations rather than a brick and mortar or eCommerce business. It is more than just driving traffic to a site but getting the visitor to buy into the story that the nonprofit is telling. In this presentation, I will discuss layout, buttons and plugins that I have found that work well for donation-based model websites. I will also share ways to create a user experience that increased donations and awareness. Proper theme selection, SEO, plugins all enhance the way we not only tell the nonprofit’s story but also build brand awareness and in turn a sense of comfort with the donor that they are supporting a cause whose story resonates with them.